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About Us

We’re the UK’s leading travel club founded by a team of experienced travel professionals who wanted to make travel more affordable for everyone.

Our Story

We all love travel.  We’re all experienced industry professionals and we came together to make travel booking work better.

We realised that there was a way to offer the choice of a travel agent, without the large mark ups that push prices up.

Instead members pay a small subscription to access trade prices.  Making travel much more affordable, even as costs rise across the board.

And we promise to beat all publicly available prices, saving our members the time and worry of hunting around.

We’ve all got families and we know how important getting away is, as well as spending time together throughout the year.  So, membership is boosted with great savings on days out and leisure activities.

We understand that travel has an impact on the planet, so we’ve partnered with Ecologi, to invest in carbon reduction and community projects.

Ultimately, we want to be a thriving community of like-mined souls who love to travel.  Enabling every one to get out there as much as possible. 

Together, we can go further!


Our Team

Stephen Knight

Stephen Knight


In a 35-year marketing career on both agency and client-side Stephen has held senior roles at companies including Walt Disney & SilverJet. In 2005 Stephen founded Pimento, Europe’s largest virtual agency.

Brett Norton

Brett Norton

Chief Executive

Brett has 20 years of experience of commercial strategy and marketing for travel, leisure and hospitality businesses in the UK; working with owners and investors developing growth in existing businesses and incubating start-ups.

Rob Pimenta

Rob Pimenta

Chief Financial Officer

Rob is an experienced finance leader having worked in start-ups, SMEs, and larger corporates.  He has experience in leading both acquisitions and business sales functions and has held senior roles at Virgin Atlantic, Opodo, and Holiday Extras.

Jae Hopkins

Jae Hopkins

Chief Marketing Officer

Jae is a dynamic brand and marketing professional with over 20 years’ marketing experience derived from working across senior positions in the travel and leisure industry for brands including Eurotunnel and Exodus Travels.

Owen Catto

Owen Catto

Chief Brand Officer

Owen has 20 years’ experience across agency leadership and brand communications.  A strategic and conceptual thinker, he has curated and crafted many successful global brand campaigns, including work for Celebrity Cruises and Emirates.

Steve  Allen

Steve Allen

Board Advisor - Strategy

A strategic travel leader with significant experience in delivering value across publicly quoted, private, family owned, and private equity owned organisations. Former Commercial director of TUI, NED ABTA, MD Wexas Travel, CEO Portman Travel and most recently SVP Corporate Travel and ME&I Regional Business at dnata.

George Henderson

George Henderson

Board Advisor - Technology

George has nearly 30 years operations and technology leadership and start-up experience in the travel sector gained at OTAs, airlines, tour operators, and TMCs.